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    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/09/07/what-we-get-wrong-about-about-artificial-intelligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/06/22/how-to-be-a-flippin-adwords-ninja-with-only-google-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/07/26/please-use-rolling-averages-when-tracking-your-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795160110-ULYSMDS3ERR35QEHX9NT/83dbd-1eh3t58qtoabjsrxvgq7qcw.png</image:loc>
      <image:title>Marketing Analytics - Please, Use Rolling Averages When Tracking Your Metrics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/08/25/how-to-setup-google-analytics-correctly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/07/06/announcing-a-new-video-series-an-introduction-to-digital-analytics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795160380-01ITY5ARWT92J2UFP57T/9b0ef-1tydd2_-8ahmopc4izbzkew.png</image:loc>
      <image:title>Marketing Analytics - Announcing a new Video Series: “An Introduction to Digital Analytics”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795160481-T4LZSKMG7F757VRQNZ85/b1fc7-1olq2gcclsprj5wjfmkb2nw.png</image:loc>
      <image:title>Marketing Analytics - Announcing a new Video Series: “An Introduction to Digital Analytics”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/07/12/4-steps-to-prepare-for-your-next-business-negotiation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795157387-BYOSTG9EY52MAS6RATT2/174e0-15ofyov4ymeki2keymobidq.jpeg</image:loc>
      <image:title>Marketing Analytics - 4 Steps to Prepare for Your Next Business Negotiation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/08/04/how-to-negotiate-part-2-the-checklist-exercise-you-need-to-do-before-every-negotiation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795160898-32VULXCK8N43JIOFS9F3/da8eb-14_aeiqkhhyy0ff3b2rub6g.jpeg</image:loc>
      <image:title>Marketing Analytics - How to Negotiate Part 2: The Checklist Exercise You Need to Do Before Every Negotiation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/08/09/5-key-factors-holding-small-businesses-back-from-joining-the-data-revolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505957139714-Y7CK5JKH3H3J6B1QV90R/166578128.jpg</image:loc>
      <image:title>Marketing Analytics - 5 key factors holding small businesses back from joining the “data revolution”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/07/13/why-is-digital-marketing-important</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795160589-MG4LLY09OA8DQ4AP7FQB/ea0a5-1axrsmmkjhdciy0rurkkmxg.png</image:loc>
      <image:title>Marketing Analytics - Why is Digital Marketing Important?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/08/10/should-small-business-entrepreneurs-use-influencer-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/09/14/can-we-stop-talking-about-artificial-intelligence-displacing-jobs-already</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795161193-TL3BZBN9LG9R2QE8MPD1/e7e5d-1qvn22h1cx0zdlhth4wtfga.png</image:loc>
      <image:title>Marketing Analytics - Can we stop talking about Artificial Intelligence displacing jobs already?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/09/06/how-to-set-up-goal-funnel-visualization-reports-on-google-analytics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1505795161094-AWF8XR4F1TAV17REMYY9/bfe02-1q2he0reixheskya_emwv6g.png</image:loc>
      <image:title>Marketing Analytics - How to Set Up Goal Funnel Visualization Reports on Google Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/09/13/how-to-use-customer-segmentation-in-google-analytics-to-build-your-buyer-persona</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/9/25/how-to-migrate-your-blog-content-from-medium-to-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373077561-9YBFDCRCZ3FPU1HHPGXX/image-asset.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506372365847-TTFKQFBD5TGTJ2MEDLGG/Picture1.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
      <image:caption>How to Migrate your Blog Content from Medium to Squarespace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373567927-E5S3BWT570TV80FX1QI0/Picture11.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373667048-WBKDM7CZ023R5TXPGS4S/Picture13.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373710472-MOXEIXPW55IVJS6127AT/image-asset.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506372822862-9FC244G9X36V4WEVOJ59/Picture5.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506372773845-LPFYT4LX8FJ115UXP6WJ/image-asset.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
      <image:caption>Write here...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373001268-A0NKVLX9K1VKIV3HECC3/Picture6.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373599698-R7GNI2V15K088GAPZYOD/Picture12.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373687921-BRY40Y3OTYRV993W4FCL/image-asset.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373284337-PVAYJ7IM83JJZ598WFSW/Picture9.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506372544722-NZP66N3C2VE1OH7HYQWP/Picture2.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
      <image:caption>As you can see, the first result is about connecting your Squarespace account with your Medium account, which is only for adding an icon linked to your Medium page on your Squarespace site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373412260-T1882KWKMSN8QTLGYX0J/Picture10.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373751670-1B95VTL0DAGV11ZFLRLD/image-asset.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506372596185-GIF97YAECQ36369USO41/Picture3.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
      <image:caption>Medium → Wordpress → Squarespace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1506373035066-HQ4SRN6SP5FOGWMFO3FN/Picture7.png</image:loc>
      <image:title>Marketing Analytics - How to Migrate your Blog Content from Medium to Squarespace</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/10/13/3-reasons-why-digital-marketers-should-track-metrics-on-a-weekly-basis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1507869021246-CI1Z5QA66YURRKH23JZG/Image2.png</image:loc>
      <image:title>Marketing Analytics - 3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis</image:title>
      <image:caption>The monthly views for our Medium Publication over the last 90 days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1507869137696-S51XQ0HXZYQXQSVUTKJ9/image-asset.png</image:loc>
      <image:title>Marketing Analytics - 3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis</image:title>
      <image:caption>Image via Evolllution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1507869114561-NWAG1W95A60VBN2EV4KY/Image4.png</image:loc>
      <image:title>Marketing Analytics - 3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis</image:title>
      <image:caption>Weekly analytics is in rhythm with the pace of business decision-making. Image via Vala Afshar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1507868975840-MYII02FJMAW8LNOCCCPB/Image1.png</image:loc>
      <image:title>Marketing Analytics - 3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis</image:title>
      <image:caption>Digital marketing data is very susceptible to seasonal fluctuations. That’s why it’s helpful to look at your analytics on a weekly basis to minimize making decisions based on noise. Image via Tim Wilson, Analytics Demystified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1507869063419-V2FW2WHRCXUYOV5N4B1P/Image3.png</image:loc>
      <image:title>Marketing Analytics - 3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis</image:title>
      <image:caption>Weekly metrics tracking gives you the right balance between long-term strategy and short-term flexibility. Image via Fractl.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/10/23/project-automate-consulting-the-humanlytics-approach-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1508796913011-NRZU5MX52WGMNHCA2ZF0/Fitness-Coach.jpg</image:loc>
      <image:title>Marketing Analytics - Project: Automate Consulting, The Humanlytics Approach (Part 2)</image:title>
      <image:caption>Our digital analytics AI is like a personal coach - it doesn’t only give you recommendations, but also helps you create an action plan and track your progress toward your objectives. Image via Coaches Training.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1508796807575-4LK1UFMDG1M1U5K1AOTI/4d5b6af0e4667ca86b869d1e11d05f20_1464885128_cropped.jpg</image:loc>
      <image:title>Marketing Analytics - Project: Automate Consulting, The Humanlytics Approach (Part 2)</image:title>
      <image:caption>Human analysts (and brains) are good at reasoning and creativity, not analyzing terabytes of big data. The opposite is true for AIs. Image via Wealthy Affiliate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1508796950051-RYG6IGQN570O64PY64YD/1-RD1s9xBIvd_ycJUnX12Tyw%402x.png</image:loc>
      <image:title>Marketing Analytics - Project: Automate Consulting, The Humanlytics Approach (Part 2)</image:title>
      <image:caption>Like a human consultant, coach, or assistant, the AI must be able to interact well with the user to give recommendations based on the user’s objectives. But ultimately, the human user (the business owner) will have the final say on business decisions. Image via Chatbots Magazine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1508796680910-7JZGKCHACGO3CS09Z5KT/Humanlytics+Venn+Diagram+-+Human-centered+design%2C+AI%2C+marketing+analytics.png</image:loc>
      <image:title>Marketing Analytics - Project: Automate Consulting, The Humanlytics Approach (Part 2)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/10/30/2ei74c6y6jexzjs1rd218zpgucjtqr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398560258-VEXB4CLE8Y8IYN9LZG4H/Picture7.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>The rise of the “comparison shopper” has led some creative ecommerce stores to offer price matching as a way to increase conversion. Image via SalesCycle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398455772-KBRAKPD0XFJUVZ2MXQLD/Picture5.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Millennial consumers sometimes care more about the idea, identity, and story of the company than about the product offerings. For example, TOMS’ social mission to give to the developing world resonated with young consumers. Image via TOMS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398642126-6MAMDGQVS1W6EBDK1G6W/image-asset.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Image via Business Insider.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398290585-Y7B0URDNKKIAYMNSSTKR/Picture2.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Image via McKinsey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398351757-XIZ8KAFV5VTU2RI3KVUR/image-asset.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Popular websites like Wirecutter and Sweethome publish expert reviews of consumer products like headphones. The rise of these review sites illustrate the immense amount of product research and comparisons that consumers now conduct before purchasing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398536176-29KDENNF4BVWLDRJ3C9Q/image-asset.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Platforms like Amazon have made product comparisons based on reviews, price, and other factors a normal part of the digital customer journey for many consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398325220-5JAVM7CUT9ZS9BIGY0ID/image-asset.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>We all love Mad Men and the charms of traditional advertising, but it’s not the 1960s anymore. Image via Vulture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509398587528-HJCT68U4M1XTVGVSSS4E/image-asset.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>An example of a non-linear, circular journey by McKinsey. Image via McKinsey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1509455560833-6R0AZW0M40OZU2LN88E3/Picture1.png</image:loc>
      <image:title>Marketing Analytics - The Marketing Funnel is Dead (Part 1)</image:title>
      <image:caption>Your funnel isn’t broken. All funnels are broken. Image via Marina Glogovac.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2017/12/2/how-to-succeed-at-the-3-key-steps-of-your-customer-journey</loc>
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      <image:title>Marketing Analytics - A Beginner’s Guide to Cohort Analysis: the Most Actionable Report in Google Analytics</image:title>
      <image:caption>Let’s run a marketing experiment!</image:caption>
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      <image:title>Marketing Analytics - A Beginner’s Guide to Cohort Analysis: the Most Actionable Report in Google Analytics</image:title>
      <image:caption>The inability to consistently track users across devices, browsers, and sessions is not a trivial problem.</image:caption>
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      <image:caption>We should invest more ad spend on similar campaigns.</image:caption>
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      <image:title>Marketing Analytics - A Beginner’s Guide to Cohort Analysis: the Most Actionable Report in Google Analytics</image:title>
      <image:caption>Vanity metrics are like Instagram filters.</image:caption>
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      <image:title>Marketing Analytics - A Beginner’s Guide to Cohort Analysis: the Most Actionable Report in Google Analytics</image:title>
      <image:caption>Annotations marking what day I started my digital marketing campaigns to add context to my Google Analytics report metrics.</image:caption>
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      <image:title>Marketing Analytics - A Beginner’s Guide to Cohort Analysis: the Most Actionable Report in Google Analytics</image:title>
      <image:caption>Cohort analysis lets you isolate a variable’s effect.</image:caption>
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      <image:caption>The 4-step digital customer journey framework we use to help our clients maximize their bottom line at every stage of the customer journey (corresponding metrics in parentheses).</image:caption>
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      <image:caption>An example goals document with an eCommerce company’s first business objective, macro conversion, and micro conversions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578221553806-8UO46CODS1J8FCFQXP5M/0_j0kuAlUXlKPG6vRW_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
      <image:caption>Our simple 3-step Analyze-Act-Monitor framework. We recommend incorporating this cycle into your weekly analytics workflow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578221406095-76CTNJC5MG8VSADURS0E/0_rkR4g3hWNnrC5113_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
      <image:caption>Micro conversion tracking allows you to identify how well your users are getting to the next step toward the finish line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578220186713-RPMV0AN8OXQ72MF9S6X8/0_h3EkhK1pt556BAYr_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
      <image:caption>How to identify the right micro conversion goals for your website using Google Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578221620054-RM36LJ8U901UR3Q0FINA/0_ztpPCCdsS4JMl11q_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
      <image:caption>Our AI-based marketing analytics tool delivers recommendations for the right micro and macro conversions for your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578221466095-RP4CI4NJ23Z9GBD7DAZR/0_TYP7QEnzgbkiD8Rv_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578220394354-29Y0LCWZFF4YUQU754AP/0_q1Mx8JqOuMyL4bi4_.png</image:loc>
      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
      <image:caption>Conversion funnels are like a game of Chutes and Ladders. If you only track macro conversions (how many users make it to the finish), you miss all the micro-conversion points along the way where users may drop off (chutes) or get fast-tracked to the goal (ladders).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Marketing Analytics - How to identify the right micro conversion goals for your website using Google Analytics</image:title>
    </image:image>
  </url>
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    <lastmod>2020-10-14</lastmod>
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      <image:caption>As you probably know, Google Analytics a free digital analytics tool, and by some measures, it is already being used by more than half of all websites on the internet.</image:caption>
    </image:image>
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      <image:caption>Like players in basketball, the value of a channel in digital marketing is more than just points scored directly, but also the number of assists.</image:caption>
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      <image:caption>As you can tell, learning how to analyze SEO with Google Analytics is not an easy task. It takes a serious amount of investment in time and learning.</image:caption>
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      <image:title>Marketing Analytics - Google Analytics is the Only SEO Analytics Tool You Need: Here’s How to Use It (Part 1 of 2)</image:title>
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  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/seo-metrics-in-google-analytics</loc>
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    <lastmod>2020-10-14</lastmod>
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      <image:title>Marketing Analytics - Choosing the right metrics for your SEO dashboard with Google Analytics (Part 2 of 2)</image:title>
      <image:caption>Our AI-based marketing analytics tool delivers recommendations for the right micro and macro conversions for your business.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>Marketing Analytics - Choosing the right metrics for your SEO dashboard with Google Analytics (Part 2 of 2)</image:title>
      <image:caption>Don’t be this guy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578297068497-QN350UJOE8FY3V0XTH6J/0_YnF2F2fpMgxXnxbl_.png</image:loc>
      <image:title>Marketing Analytics - Choosing the right metrics for your SEO dashboard with Google Analytics (Part 2 of 2)</image:title>
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  <url>
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    <lastmod>2020-10-07</lastmod>
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    </image:image>
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      <image:title>Marketing Analytics - 4 Steps to Optimize Your eCommerce Store with Google Analytics (Part 1)</image:title>
      <image:caption>Shopping and checkout behavior analyses are great, but you need to test your hypotheses for what’s holding back your customers completing their purchase.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Marketing Analytics - 4 Steps to Optimize Your eCommerce Store with Google Analytics (Part 1)</image:title>
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  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/google-analytics-apis</loc>
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    <lastmod>2020-12-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578302543067-8AGR9UKDB1KH2OT40SJ0/0_K7TowQIzHNCWTexe_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
      <image:caption>We promise you this diagram will make sense in a bit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578302339428-AGIZVDVY86XTOUXDSTVX/0_4CTQLtOmnYJ4CHiU_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
      <image:caption>Google Analytics APIs for Absolute Beginners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578302671939-HH9TCSB8HZ6ZHJU3Z722/0_3Mlf2WeRacH_UkTg_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
      <image:caption>In REST, requests can be technically submitted via any format, but people most commonly use the HTTP protocol, which is the exact same protocol we use when we are visiting a web page on the internet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578302605541-R22BEN9GPKKRR0RGH5TX/0_MvepJhmcc_LioiYB_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
      <image:caption>Using this analogy gave us a good excuse to end up getting ice cream after writing this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578302779005-JMN0XS40701MMSVI0MLL/0_p80NgLsfXU0z7sTG_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
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    <image:image>
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      <image:title>Marketing Analytics - Google Analytics APIs for Absolute Beginners</image:title>
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  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/google-analytics-api-for-beginners</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578303244052-62B7JWQ7DBVP6078N7AM/Google+Analytics+API+Guide+for+Absolute+Beginners+%E2%80%94+Chapter+Two</image:loc>
      <image:title>Marketing Analytics - Google Analytics API Guide for Absolute Beginners — Chapter Two</image:title>
      <image:caption>Google Analytics API Guide for Absolute Beginners — Chapter Two</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578303282015-YNC3Y39DZOMGNZ3MAR9G/0_z30io5fc_RfhJNAe_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics API Guide for Absolute Beginners — Chapter Two</image:title>
      <image:caption>This is a table. Google makes data into this, but there’s a whole lot of Google that happens first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578303402133-A3B3XZZ0X0VTLJEZSJX9/0_sb4gY92Xf8iqA8jd_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics API Guide for Absolute Beginners — Chapter Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578303346255-6AFLGLJ44POIZNUWBDWU/0_RUjAOUjRAULEnlJ__.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics API Guide for Absolute Beginners — Chapter Two</image:title>
      <image:caption>It’s a lot of numbers…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578303488541-OYAZIXZ5Z0NFHJM4ILH7/0_oopPWQxbXw_yIqgC_.png</image:loc>
      <image:title>Marketing Analytics - Google Analytics API Guide for Absolute Beginners — Chapter Two</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/2020/1/6/mastering-google-analytics-api-requests</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578304381356-7UY4G1KHON0IYTCFCDJA/1_nTQq9bAglLicgrfbP-Sa4w.png</image:loc>
      <image:title>Marketing Analytics - Mastering Google Analytics Reporting API Requests</image:title>
      <image:caption>Mastering Google Analytics Reporting API Requests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578304734830-YBGBAGDA8R9ZLHOFD9J2/1_wFreBYW1LA75MRZZCaMBOA.png</image:loc>
      <image:title>Marketing Analytics - Mastering Google Analytics Reporting API Requests</image:title>
      <image:caption>Brace yourself for a heavy dose of Google Analytics Awesomeness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578304279926-561IWC5OUUKWPUFYG27C/1_mnN6ydsQhv_bfStiMwxoaw.png</image:loc>
      <image:title>Marketing Analytics - Mastering Google Analytics Reporting API Requests</image:title>
      <image:caption>Mastering Google Analytics Reporting API Requests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578304835963-QFNSO99TCCJXUGLFUI9M/1_rUdfaVLkT08yWc60JiD-1A.png</image:loc>
      <image:title>Marketing Analytics - Mastering Google Analytics Reporting API Requests</image:title>
      <image:caption>Let’s start our discussion with metrics, your bread, and butter for any Google Analytics analyses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/google-analytics-reporting-api-request</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315504600-SEQG8CQ9RQHE00VSPFRW/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314544255-2HSE3UN2ALJF72API0YY/0_DFC0KTkPMjC2sQI7_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578316059322-QE8UIKR2DOLDXOZ134VZ/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314731923-HC1FFQOKCQRMBR4Y0EP4/0_vT0MFuu38mE9D8NN_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578313464471-GLLDXQ0MONRTYSMJ4UY7/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>In this tutorial, we are going to use Python for all of our code.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578313026493-KQ3Y197R9VRHUWGZSIUJ/Submitting+your+first+Google+Analytics+Reporting+API+Request</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578316313612-THAYP1VGZRJZA54NSOOZ/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315199199-WBL2IAB4CJVN39HCSOCJ/0_KbRundKudInaRpMs_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314125547-MA1KFRKXIBI7WWGIMD1C/image-asset.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315790486-WHYBZU1BT23PQWYR6LYQ/1_sU3y1JHu_DG5sC63UG6YrA.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314213696-4HV6YE7XPP1UNIU8XKUS/0_EJdQ214o9XNR4YsI_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314451488-ABL30F4AK505WS7G0GQ8/0_hLgdg51lddxbpnbu_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578313323821-55TXSUQYYFQA5RXRJPZ2/Submitting+your+first+Google+Analytics+Reporting+API+Request</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314393241-B3A0LX0EMLWKG9Q5MGH9/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314590836-5EPZTSIBXH7P18JWYG78/0_DLUjUEjhTN-WkBRR_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314884274-QQ66Q2L7ON3D3683IMPR/Submitting+your+first+Google+Analytics+Reporting+API+Request</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315752988-5C50BC4GBOVJX3H58UYY/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315155071-VYFNEHZGYJS3U53TP5FQ/0_bM3Sg027YXrB_2iK_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315029964-M994XK6WEFY15HJHIIC6/0_irHnklmiylghdEmI_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315935382-V7XCCUZE9NQ93ZQBXWG1/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314164763-C16EXJXT1QHTDR2RG9PA/image-asset.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
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      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578314766650-AC606QOUR5QYDQBWJ6BX/0_raZJGlp0YP_XDRQw_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315261567-7QF8R99R9GMWHLHFX3Z5/0_JIYZdmFADtbU43uf_.png</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578315621369-FMFO450LLKTX5AD7ZJ96/0_t94o-62rY1--TH4p.jpg</image:loc>
      <image:title>Marketing Analytics - Submitting your first Google Analytics Reporting API Request</image:title>
      <image:caption>Submitting your first Google Analytics Reporting API Request</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/segmentation-in-google-analytics</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319282825-165APQORK2X5RKV30NU8/1_VNPU-C62GXtPW31p0XjkYg.jpeg</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
      <image:caption>Segmentation — aka why was 2–3% of this pizza eaten and the remaining 97% not?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319782847-6VEXKBFJVYV2V31QXMBL/0_a-MI9fDX1KkSdCdT.png</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319509204-GT0426K1OD2R18UK4H95/1_2Lvfdx6iBQgo-1MhJYUiig.jpeg</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
      <image:caption>User segments — like getting someone’s internet resume in front of you!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319952569-Q4ID726LFCHZHZ7F77E5/0_qb2etA44VEx61ufk.png</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319737134-ZMW3K3AUSD1TWIKPTRO1/0_VoehyvtliI9mLXrB.png</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578318910763-XWA7CL75B9YQDXDDPQ8J/How+and+why+you+should+be+using+User+Segmentation+in+Google+Analytics</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
      <image:caption>How and why you should be using User Segmentation in Google Analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319826610-IF76UM5INXEX137O6C0F/0_jerV4fn-3GSL-Irx.png</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578319910230-LK97BBRKZUJA8FAU06T9/0_LnagCidqu1NFwhQf.png</image:loc>
      <image:title>Marketing Analytics - How and why you should be using User Segmentation in Google Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/cohort-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578320867272-C4RBR1LG5BD82B9AE1JL/0_hCtSjPUksmLdtpju.jpg</image:loc>
      <image:title>Marketing Analytics - What is Cohort Analysis and How Should I Use it?</image:title>
      <image:caption>Cohort analysis is about groups you’re getting that from this imagery right? | Photo by Quino Al on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578320512842-TNZQ09R8ECUYEHCYHVF3/What+is+Cohort+Analysis+and+How+Should+I+Use+it%3F</image:loc>
      <image:title>Marketing Analytics - What is Cohort Analysis and How Should I Use it?</image:title>
      <image:caption>An easy example of a cohort — fish in a fish tank | Picture by Frederica Diamante on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578320305207-ICW6GTAS7HK2L3C158X7/1_LNJcUk7p2nAy-XAh6Eyoow.png</image:loc>
      <image:title>Marketing Analytics - What is Cohort Analysis and How Should I Use it?</image:title>
      <image:caption>What is Cohort Analysis and How Should I Use it?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578320606141-MLVODICHW6TDKENAEYZW/0_ZwrhFBFwCTzXVUV-.jpg</image:loc>
      <image:title>Marketing Analytics - What is Cohort Analysis and How Should I Use it?</image:title>
      <image:caption>Yeah turns out that this is super expensive — maybe give it to your customers for free? Picture by Bench Accounting on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1578320954625-DO887WUBTPIH2ICKT0S3/0_eQTypPBCE1r1J9Pq.png</image:loc>
      <image:title>Marketing Analytics - What is Cohort Analysis and How Should I Use it?</image:title>
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  </url>
  <url>
    <loc>https://bill-su-j54b.squarespace.com/marketing-analytics/conversations-with-your-audience</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1580241704850-SD2YN87QO46XMZNZIQSN/screely-1580219013200.png</image:loc>
      <image:title>Marketing Analytics - Conversations with your audience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1580242687483-VT41RK11FEBY41RXRWYI/screely-1580219475254.png</image:loc>
      <image:title>Marketing Analytics - Conversations with your audience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1580240880484-2JTXYSJEQ3XA9ZQNL76Y/screely-1580141241150.png</image:loc>
      <image:title>Marketing Analytics - Conversations with your audience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1580240324185-0T35462709ED0ABAPTBE/eCommerce+holiday+marketing+%281%29.png</image:loc>
      <image:title>Marketing Analytics - Conversations with your audience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/588f9607bebafbc786f8c5f8/1580240618539-K8UOUODQXHZ5BY04JXNP/screely-1580136072047.png</image:loc>
      <image:title>Marketing Analytics - Conversations with your audience</image:title>
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      <image:caption>Source: shopify.com</image:caption>
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      <image:title>Marketing Analytics - A Data-Informed Approach to Growing Your eCommerce Business</image:title>
      <image:caption>source: Growthtribe.io</image:caption>
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